The Story
Wherever She Goes is an online lifestyle boutique showcasing artisan-made designs from around the world. Their handbags, bikinis, apparel and accessories are carefully curated and sourced from local craftsmen across the globe.
With its bohemian, free-spirited heart and worldly style, Wherever She Goes is more than just another boutique. Through travel-focused stories, tips, reviews and guides it serves as an inspiration for all women who are looking to take on solo travel and see the world for themselves.
We combined dreamy pastel tones with earthy bronze and charcoal to capture the free spirited nature of the brand: equal parts tropical paradise and desert landscape. The brand icon is a compass & star, reminiscent of adventure, inspiration, and creativity.
The Palette
The Inspiration
“TOP NOTCH!! KELSEY HAS A REAL TALENT FOR BRINGING YOUR VISION TO LIFE. SHE IS EXTREMELY KNOWLEDGABLE ABOUT MARKETING STRATEGY AND CREATIVE IN HER IMPLEMENTATION OF THAT STRATEGY. She makes the process fun, easy and is super creative!”
Maggie Vineyard
Previous Project
This could be your brand
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